Dear Nabisco,
I’m a longtime fan of the Oreo Cookie. It really is fantastic. Whoever invented it should be given a pat on the back. But nothing else. Just a pat. Could you do that for me? Give that person a pat on the back from Adam.
Oreo. What a name though. Where’d that come from? Oreo? It sounds a bit like someone can’t say Oriole.
But I digress. I’m actually contacting you to see if you are designing anything new. Specifically, anything new with the vanilla cream inside? I’m hoping you’ll say yes, and further elaborate by telling me that you’re planning to sell just the cream, no cookie. A tube (as in toothpaste tube) of Oreo cream would be great. I often find myself twisting the Oreo apart and scrapping the cream off the cookies with my front teeth. And honestly, I only eat the remaining cookies because I would feel wasteful otherwise. I don’t necessarily need the cookies to have a good time. I would be perfectly content sitting down on the couch with an Oreo tube in one hand and my pet spider in the other.
So, how about it? Are you making Oreo tubes?
RESPONSE
Hi Adam,
Thank you for visiting http://www.nabiscoworld.com. I am delighted to hear how pleased you are with our Oreo Cookies.
I searched our files and found a little history that may be of interest to you.
Oreo Biscuit was first produced in 1912. The story behind the naming of this cookie is not actually known, but it could possibly originate from the Greek word, “Oreo”, meaning hill or mountain. When it was first produced, it was shaped like a baseball mound or a hill–hence, an “Oreo”. This seems likely since the President of the National Biscuit Company at the time, A.W. Green, had a tendency to choose classical names for the new cookies being introduced.
The name originally was registered in 1913 as Oreo Biscuit, again in 1921 as Oreo Sandwich, in 1948 as Oreo Crème Sandwich, and in 1975 as Oreo Chocolate Sandwich Cookies. Throughout the four variations of the name, it has remained one of the largest selling products and one of the country’s favorite cookies.
Thanks so much for taking the time to contact us with your suggestion also. We’re always delighted when consumers care enough about our products to offer their own creative ideas
As you might know, we have a new ‘unsolicited ideas’ policy that allows Kraft to consider some types of ideas (mainly for new products and packaging innovations) submitted by consumers. However, our policy does not cover:
product line extensions
packaging changes
advertising
promotions
recipes ideas
But comments shared by our consumers can be very helpful to Kraft. Various Kraft teams review comments such as yours to help us identify consumer trends, preferences and needs.
Again, we appreciate you contacting us and applaud both your creativity and loyalty
Nancy Miller
Associate Director, Consumer Relations