Dear Caribou Coffee,
On a recent visit to the Mall of America, I happened to walk by a Caribou Coffee. The smell was intoxicating. I had never smelled anything that smelled so good before. It lifted me up and carried me inside. I couldn’t resist.
But when I sat down and began to drink my coffee, I was horrified. How could something that smelled so good, taste so bad? My eyes began to water, my throat closed up, and my tongue was dieing. I quickly got up, ran to Krispy Kreme, and ate eleven original donuts to rid myself of the coffee taste. I now understand why people like to eat donuts with their coffee. It covers up that coffee.
I would like to let you know that I never let go of that cup of coffee. I held on and carried it with me to Krispy Kreme. I held on to it while eating my donuts. I even held on when I was being chased by mall security (they thought I was someone else). I just couldn’t get rid of your coffee. It smelled so good. Is there something in it that makes it smell so wonderful? Now, every time I visit the Mall of America, the first place I go to is Caribou Coffee. I cannot shop without a cup of coffee in my hand and under my nose. It really wakes me up and keep me alert. And that is good when there is mall security chasing everyone who looks like someone.
I hope that this story makes you feel good about your establishment in the Mall of America. They are doing a good job. Maybe there will come a day when I can not only carry the coffee, but also drink it. Is there anything that I could do to the coffee to make it taste as good as it smells? I look forward to hearing from you.
RESPONSE
Dear Adam,
Thanks for taking the time to write to us about your experience with Caribou Coffee. Let me start by asking a few questions. What flavor does the coffee have that you don’t like, try to be specific. Does it taste smoky or tart? It’s not sweet or creamy or too sweet? If I have a better idea what flavors you’re looking for I can make recommendations on beverage choices.
Have you ever tried our espresso beverages? They allow great flexibility to customize the beverage.
Sincerely,
Kristin Viedmer
Customer Service Department
MY RESPONSE
Dear Caribou Coffee,
If my memory serves me correctly, I carried the French Roast coffee around the mall. I fell in love with the smell instantly, but the taste was something I don’t want to experience ever again. I still cannot believe it tasted like that. It was almost as if someone was trying to hurt me. But not really. I would describe French Roast as a bold, heavy coffee with a slightly velvety background that creeps onto the tongue for a decadent experience, but that is only based on my one taste before I flipped out and ran to Krispy Kreme, so I could be wrong. Maybe it was more of a smooth, bittersweet flavor that could warm the heart on a cold, winter morning. My memory is not serving me well today though.
Everything that I described above was what I didn’t like about French Roast. I would prefer something that is inconspicuous, but soothing and starts quietly like a soft melody but leaves with a splash of nut and fruit. However, I realized that there is no such coffee, so I will continue buying French Roast.
The next time I pass a Caribou Coffee, I may try one of your espresso beverages if what you have said is true. I would like some flexibility to customize my coffee smell. A hint of sweetness never hurts. I will anxiously await your response.
NO RESPONSE
THEREFORE, MY ADDITIONAL RESPONSE
Dear Caribou Coffee,
Did you receive my previous reply? I was planning on visiting the Mall of America last Sunday, but since you had not replied back, I didn’t go. When I visit the Mall of America from now on, I want to be able to purchase the style of coffee that best suits my tastes. But you were going to tell me what my tastes were. Can you now see why I couldn’t go to the Mall of America last weekend? I don’t know what I like.
In the reply, I told you what I was looking for in reference to a coffee flavor. Was I not specific enough? I can try to give you more information if you need it. I love that coffee smell, but I now want to drink that smell. I am tired of smelling. I want to taste Caribou Coffee, the Caribou Coffee that matches my unique tastes.
I am not like most people. I enjoy only a select style of coffee, and I would like you to tell me what that is. I hope that you can reply back to me soon. I plan on going to the Mall of America next Wednesday, and I have promised my friend (my brown gerbil) that he could come with. He has scheduled off of work, and I cannot not go now.
NO RESPONSE YET